The Kashu logo
Our primary lockup pairs the Kashu mark with the wordmark. Choose the version with the strongest contrast for its background. Hover any tile to download.
The Kashu mark
The arrow and underline capture motion, access, and flow. When space is tight or a minimal presence is needed, the mark stands on its own.
Clear space & minimum size
Give the logo room to breathe, and never shrink it past the point of legibility.
Clear space
Keep padding around the logo at least equal to the height of the mark on all sides.
Minimum size
Don't render the logo below these sizes, in print or on screen.
Ready-made lockups
Pre-composed logo blocks for quick placement on the approved brand backgrounds.
Color palette
Bold, modern, and built for trust. Forest greens anchor the brand, mint drives action, and lime adds a sharp highlight. Click any swatch to copy its hex.
Design tokens
Drop the palette straight into your stylesheet. One click copies the full CSS variable set.
Typography
Kashu uses DM Sans as its core typeface. Clean, modern, and made to move, it carries everything from headlines that drive action to body copy that builds trust.
Editorial accent
Fraunces italic is the one exception to DM Sans. Use it sparingly, for a single emphasised word in a headline, to add warmth and editorial character. Never for body copy or UI.
Do & don't
A few rules keep the brand sharp wherever it shows up.
Do
- Keep clear space around the logo equal to the height of the mark.
- Use the mint or white mark on dark backgrounds, the color logo on light ones.
- Pair the brand with DM Sans and the approved palette.
- Maintain strong contrast so the logo always reads clearly.
Don't
- Recolor, rotate, stretch, or add effects to the logo.
- Place the logo on low-contrast or busy backgrounds.
- Recreate the wordmark in a different typeface.
- Crowd the mark with other elements or text.
Brand assets
Source files in every format, or grab everything at once from the top of the page.
Need something specific?
Logos in another format, press assets, or partnership materials. We're happy to help.
Get in touch